生活创业博客/金博宝巴布森企业家

2020 Summer Catalyst Startup Profile: Leue Home

When Juan Leon Ramirez MBA’20, founder ofLeue Home在仓库公平首先出现了,他知道自己必须要得到。所以他吓他的方式,他说他是一个买家,并开始制定与品牌的联系。不久后,他用自己的积蓄,使他的家居用品首次进口到他厄瓜多尔的祖国。很顺利,所以他再次,然后再次下令。

At a certain point, Juan realized that there were better ways of doing what he was doing. He thinks back: “I had to do this better. I had to improve myself.” His knowledge gaps were in finance and operations, so he decided it was time to learn more and to go to Babson for his MBA. His way of continuing to work on the business while at Babson was to set up an e-commerce website. Not to mention, e-commerce is an incredible opportunity in Ecuador. As Juan explains, the major e-commerce players like Amazon have not pursued expansion into Ecuador. So his competitors are mostly brick and mortar stores. Since customers are wanting to order online more than ever, especially in recent months, Leue Home is positioned well to take advantage of the market.

The challenge has been building trust with customers. Customers are understandably hesitant to trust a new site with credit card information. Juan’s approach has been twofold: He seeks to build trust through great user experiences, like a guaranteed 48 hour delivery time, and through marketing. He has started to build relationships with “micro-influencers,” like home organizers, and to create an ambassador program. He is also considering adding a new feature akin to Amazon Prime.

Instrumental to Juan’s progress to date and to his future goals is the team. His friend and business partner Sebastián Wiesner has incredible knowledge and deep experience with payment platforms. With Juan’s focus on product and Sebastián’s focus on payment, they are set up for success.

在夏季催化剂,顾问埃里克·布劳恩马特曾与胡安在他的下一个步骤吗er. Namely, Eric’s advice has encouraged Juan to focus on growing his portfolio of brands and increasing choices for Leue Home customers. Juan has done just that, and he credits the Hot Seat pitch sessions with helping him make it happen. While Hot Seat was “really tough,” he received feedback that made a difference. The Summer Catalyst cohort told him to focus more on numbers and facts. He took this insight to a meeting with a distributor just an hour later, focused on the finances, and landed Sony, Samsung, and KitchenAid products. He is in the process of launching KitchenAid products on the Leue Home website now.

展望未来,胡安的目标是推动销售wihle改善运营并在其仓库中寻求效率。在一天结束的时候,他知道真正重要的一个成功的电子商务网站,并提供卓越的客户体验:“电子商务是行动,而不是技术。”

To learn more about Leue Home, visit its网站and check out itsInstagramaccount!