价值，价值，还是政治？
通过谢丽尔Y.凯泽，刘易斯学院巴布森社会创新实验室的执行董事。金博宝
For many years we have been in conversation with our students and business leaders about the changing role of business in society. We have discussed the challenges of doing well (economic value) and doing good (social value) simultaneously. We have also observed that the boundaries between government, business, and civil society have become increasingly blurred over time.
这模糊了一个新的层面为那些谁被粘到电视机观看超级碗。上周，两位伟大的事情在爱国者的国家发生的事情对我们在这里。首先，我们团队的巨大和惊人的胜利和强大的感觉，一切皆有可能。第二个伟大的事情是看到超级碗的广告，通过一个公司的产品和服务的广告展示值的组合。在我们的MBA班，为引领社会价值，我们约了这似乎是解决那些通常在政界，非政府组织和倡导者的领域问题的广告互动讨论。
Even though the majority of these ads were created long before the start of the Super Bowl, the timing and context matters as they came on the heels of a tough couple of weeks where core American values were challenged. These ads seemed to be in response to the events happening within the political realm and our new world order here in the US. Issues like immigration, equal pay for women, gender equality, and diversity and inclusion, were front and center of some of the ads, and activated conversations about the role of business leadership in expressing and living into a company’s values.
价值，商业价值和政治的这种表达是强大的。
Some in our class thought the ads were too political while others believed that business leadership was finally stepping up and showing their courage about real dilemmas that plagued their employees, customers, and key stakeholders. Leaders from companies like Starbucks, Chobani, Airbnb, and Nike have put their core values up front and are sharing that with the world through both their messaging and their actions. Much of our discussion revolved around whether or not businesses have earned the right, the expertise, and the permission to address social issues. Were the ads purely a manipulation of our emotions or were they designed to be a public discussion around who the company is, the values it wants to portray, and a reminder of their true “why?”
是广告政治？是他们价值观的表现？或者，他们才为企业，为社会创造价值？不管你信不信，有一两件事是显而易见的：谁解决了和地址的社会问题之间的线路比以往任何时候都更加模糊。上周日晚上，我们都看到了企业领导加强和把他们的钱，他们的值。这是企业在社会中的角色转变，我们已经观察了多年的一个非常公开展示。在今天的政治气候的背景下，无论是谁，你是谁或你投票，采取了正确的事情立场始终是好与否他们把我们的集体心弦与否。