Vital20 Communications: Winning Customers in Three Seconds
Hetansh Desai MSEL '16 is the founder ofVital20 Communicationsbased in India.
What is Vital20 Communications and who are its founders?
Vital20 Communications is a marketing company that helps businesses win customers in the first three seconds.你和我每天接触5000个广告，只有大约100个成功的印象。那是百分之二。Which means,98 percent of ads fail because they do not garner enough interest in the crucial first three seconds.
We help in creating content that wins.The list of services include building television commercials,收音机铃声，印刷和户外广告，在线内容，公共关系，brand identity including devising the right sales pitches.We are not a conventional ad agency.That is because we believe advertising is a conscious effort to reach out to customers,但是交流可以是潜意识的，也可以是无意识的。沟通包括你遇到潜在客户时的着装，the first thing you say,你电子邮件的语气，当然还有，the advertising bit involving the aforementioned services.
这个想法是从哪里来的？
这个想法是在我几年前穿过时代广场时产生的。环顾时代广场，你会发现世界上最顶尖的品牌。Yet – how many messages stay with you?Probably a couple.我实际上建议每个人都做这个练习。
这就是这个想法的由来。广告业到底赢得了多少？我深入研究了三秒规则，帕累托原理（阅读Perry Marshall,Richard Koche) and arrived on how we could structurally create better content.
What makes your business unique?
A couple of things.我们不仅从事广告项目，而且对软通信进行微调。For instance,we take up projects where we understand the product thoroughly,conduct a SWOT analysis,and then devise the entire sales pitch.如果软件演示时间为30分钟，我们确保前两分钟的对话将在客户的脑海中结束交易。Also,defining the tone and signature of e-mails,随访频率，写整个剧本是我们的工作。
另一个独特之处是我们遵循了三秒理论。All material generated from our end is shown to a beta audience for their opinion.We mix content here.Some is generated by us and the other by other brands and we mix it all and show it to the beta audience to pin point what wins them in under three seconds and what does not.
我们还有一个内部移动和桌面应用程序，可以快速更新客户收到的销售线索，达到的人数，the positive endorsements created,the amount spent and other updates on work in progress.
你未来的目标是什么？
我们希望为世界上一些最大的品牌工作，并为他们所有人提供价值。We have already started doing that.We executed a project for沃达丰因为他们和三星的合作。We are also working forTBZ——时尚行业的全国潮流引领者。我们希望我们为世界上最顶尖的品牌工作，我个人的抱负是在美国找办事处，英国澳大利亚，Dubai and Singapore along with India!
How did 金博宝Babson help you in making Vital20 Communications become a reality?
哇-巴布森为金博宝我们的成功做出了巨大的贡献。我记得，I was keenly interested in marketing,数据分析和咨询课程。我清楚地记得我的市场营销教授在课程的第一天就说清楚了，这个领域都是关于提问——为什么？Why do your customers employ your product?一直陪伴着我的；that is exactly what we do when we interact with our clients.我们通过回答原因来帮助他们在前三秒钟赢得胜利。
再一次，在领导创业行动项目中，我们被教授了电梯推销课程。（LEAP）We were introduced to the art of devising the right hook here.这就是我们仍然要做的——设计一个能立即吸引潜在客户注意力的钩子！
还有什么需要补充的吗？
It's been an exciting ride!当你面对这些挑战时，你会成长为一个人。The 金博宝Babson professors would always tell the class that entrepreneurship is ambiguous.It is only today that I realize the true meaning of it.
If you are interested in learning more about Vital20 please send a message toknock@vital20通信.com.