如何才能创业利用社交媒体的力量？
Interning for Fyrii has exposed me to the struggles of品牌意识, and relying on social media as the backbone of advertising. I mean, why wouldn’t you? It’s free, easy, and it makes it possible to reach millions of consumers with just one click of a button.
当我们认为社会化媒体，我们通常认为有趣的文字帖子，飞镖和海滩的照片。金博宝在现实中，社会化媒体营销是创业公司一样重要，但它需要一个不同的方法。
制定有效的战略is the first step towards leveraging social media. It is important to align your approach with the company culture. You also should identify several key words/phrases that will begin to become your company’s staple message. Fyrii tends to leverage passion technologists and the passion economy heavily in most social media posts. Consumers love consistency, so it is important to stay true to your startup. It may also be helpful to establish clear brand guidelines in terms of the logo, fonts, colors, etc. Make sure to state how they can be used and also how they shouldn’t be used, so you can easily share this document with new members, and maintain consistency.
其次，选择合适的平台。
目前，Fyrii利用LinkedIn因为它的主要广告渠道。LinkedIn是一个伟大的地方开始，因为它是人们在寻找业务相关的内容和机会时去。它提供了那里的东西保持正规的，与其它平台上不断增长的趋势，最大限度地减少竞争的区域。它还允许访问者查看您的网页，并了解你的专业需要什么。The content posted should display the company as an industry thought leader. Fyrii is informative for their audience and discusses different topics ranging from the increasing freelance network to the importance of a shift in cybersecurity measures. It is crucial to position your company in this way, and rely on discussing the best strategies, new trends, technologies, etc. Additionally, use hashtags for keywords and phrases for the content discussed, to tap into a wider audience.
正与此启动也让我接触到的平台，中. It is a social blogging platform to display thoughtful and new discussions. I engaged in creating two blog series for Fyrii, the first centering around starting the discussion for this brand new startup, and the second towards building hype for a new webinar series. I’ve found blogs to be an incredibly useful way to share expertise and give the audience something new, while also promoting your own business. It helps increase your own exposure and generate interest in an otherwise untapped audience.
您也可以使用如Facebook，Twitter，Instagram的，YouTube等平台，这一切都取决于你的企业希望实现，以及平台将带给你实现这一目标。
解锁社交媒体的力量，关键是简单地尝试新事物！实验将帮助您准确定义是什么在起作用，并会带给你只是一步一步地接近扩大自己的品牌。祝你好运在那里！